How to Use Vote Tripling with TextOut
Vote Tripling is an optimized commit-to-vote pledge that involves two steps:
securing a supporter’s promise to encourage three friends to vote and
following up with a timely text reminder to the supporter.
Most voters have a friend that needs that little extra nudge to vote. By implementing an easy friend-to-friend voter turnout tactic called “Vote Tripling” using TextOut, you can nudge thousands of supporters to get those “on the fence” friends out to the polls.
The tactic is based in behavioral science research and has been validated by a rigorous study finding that it produces a statistically-significant increase in turnout for a fraction of the cost of other tactics.
Vote Tripling is geared toward non-activists, the 97% of voters who will cast their ballot on election day that don’t volunteer for campaigns. Reminding three close friends to vote is an easy, bite-sized task that non-activists are delighted to say yes to.